• “I’d love to write a book about the challenges of being an entrepreneur, but I don’t have
• “I’ve always wanted to write a book about _____________, but I don’t know where to start.”
• “I know updating my website and blog with current and consistent content is crucial to the success of my brand, but I don’t know what to write.”
• “I know what I want to write. I know what I want to say. I don’t know how to begin.”
Time and again, we come across interesting, talented individuals who have accomplished much, yet find themselves at a loss for words as they take to the page. We would know. As writers, we too have had many moments when all we can do is stare at a blank page as it glares back at us expecting us to deliver the seemingly impossible. It is out of this state of angst and trepidation that The CCS Starter Kit™ was created.
“This is too damn hard! I don’t know what I’m doing!” we have heard over and over. “Just give me the formula. If I could have the formula, I can fill in the variables and solve the equation.”
You do not want writing to be a math formula–we can say with unwavering authority. Where is the fun in that? (No offence to all the ingenious engineers and mathematicians out there–we appreciate and thank you for all that you do!) Writing is as personal and as unique as the story-teller and as the story itself. The CCS Starter Kit™ is not a formula where you plug in your wisdom and life’s learned lessons and the story magically appears. For our ‘advanced techies’ out there, there are plenty of sophisticated apps to help you do just that. We encourage a writing process based on our own proven CCS Method™. Ours is a creative process that recognizes the writer as both creator and reader. More often than not, the things we are moved to write, are the very things we need to read. We created The CCS Starter Kit™ for that very need. Think of it as a map that outlines and suggests the various areas you ought to explore during your writing journey. Complete with an estimated time of arrival, points of interest, rest stops and marked detours for further exploration.
Are you an entrepreneur? As business becomes increasingly and overwhelmingly more competitive, business owners must stay ahead of the curve in their marketing approach to remain relevant. In a business world where we believe that “content is king” we are left to wonder “what is there left to say?” The good news is that there is plenty left to say. The desire for a product or service is becoming increasingly linked to the person behind the tag line. Readers have become sophisticated and can spot the disingenuous and the slick. They are looking for connection through transparency; the kind of openness that one communicates through words–a back story. Branding is not solely visual. Branding is primarily emotional. Tell your story. Share the challenges you overcame and the valleys you walked through on your way to the mountaintop. Allow your readers to get to know the person behind the brand. Your success will impress, but more importantly, it will inspire.
The CCS Starter Kit™ provides you with a roadmap to begin your writing journey. To find out more, please contact us directly.
"I have a story to tell. I have a message to share. I should write a book, but I do not know how or where to start."